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The Philolexian Foundation

In service to the Philolexian Society of Columbia University · Founded MDCCCII

Book · 1995

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits

by Garth Hallberg · Columbia College, Class of 1964

Publication

Title
All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Author
Garth Hallberg (Columbia College, Class of 1964)
Form
Book
First published
1995
Publisher
Wiley

Complete works of Garth Hallberg (5)

  1. 1983 The Radical Potential of Cable Advertising · Journal of Advertising Research
  2. 1995 All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits · Wiley this record
  3. 1999 The Future of Differential Marketing · Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications)
  4. 2003 Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success · Journal of Targeting, Measurement and Analysis for Marketing (Springer)
  5. 2014 Boon Juster: The Reason For Everything · Lexington: Read Day One, 2014

Cite this record

Hallberg, Garth. All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits. Wiley, 1995.

Foundation record: https://philolexianfoundation.org/members/hallberg-garth-cc-1964/all-consumers-are-not-created-equal-the-differential-marketing-strategy-for-bran-1995.html