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The Philolexian Foundation

In service to the Philolexian Society of Columbia University · Founded MDCCCII

Article · 1983

The Radical Potential of Cable Advertising

by Garth Hallberg · Columbia College, Class of 1964

Publication

Title
The Radical Potential of Cable Advertising
Author
Garth Hallberg (Columbia College, Class of 1964)
Form
Article
First published
1983
Publisher
Journal of Advertising Research

Complete works of Garth Hallberg (5)

  1. 1983 The Radical Potential of Cable Advertising · Journal of Advertising Research this record
  2. 1995 All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits · Wiley
  3. 1999 The Future of Differential Marketing · Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications)
  4. 2003 Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success · Journal of Targeting, Measurement and Analysis for Marketing (Springer)
  5. 2014 Boon Juster: The Reason For Everything · Lexington: Read Day One, 2014

Cite this record

Hallberg, Garth. The Radical Potential of Cable Advertising. Journal of Advertising Research, 1983.

Foundation record: https://philolexianfoundation.org/members/hallberg-garth-cc-1964/the-radical-potential-of-cable-advertising-1983.html