Article · 1999
The Future of Differential Marketing
Publication
- Title
- The Future of Differential Marketing
- Author
- Garth Hallberg (Columbia College, Class of 1964)
- Form
- Article
- First published
- 1999
- Publisher
- Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications)
Complete works of Garth Hallberg (5)
- 1983 The Radical Potential of Cable Advertising · Journal of Advertising Research
- 1995 All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits · Wiley
- 1999 The Future of Differential Marketing · Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications) this record
- 2003 Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success · Journal of Targeting, Measurement and Analysis for Marketing (Springer)
- 2014 Boon Juster: The Reason For Everything · Lexington: Read Day One, 2014
Cite this record
Hallberg, Garth. The Future of Differential Marketing. Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications), 1999.
Foundation record: https://philolexianfoundation.org/members/hallberg-garth-cc-1964/the-future-of-differential-marketing-1999.html