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Article · 2003

Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success

by Garth Hallberg · Columbia College, Class of 1964

Publication

Title
Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success
Author
Garth Hallberg (Columbia College, Class of 1964)
Form
Article
First published
2003
Publisher
Journal of Targeting, Measurement and Analysis for Marketing (Springer)

Complete works of Garth Hallberg (5)

  1. 1983 The Radical Potential of Cable Advertising · Journal of Advertising Research
  2. 1995 All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits · Wiley
  3. 1999 The Future of Differential Marketing · Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications)
  4. 2003 Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success · Journal of Targeting, Measurement and Analysis for Marketing (Springer) this record
  5. 2014 Boon Juster: The Reason For Everything · Lexington: Read Day One, 2014

Cite this record

Hallberg, Garth. Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success. Journal of Targeting, Measurement and Analysis for Marketing (Springer), 2003.

Foundation record: https://philolexianfoundation.org/members/hallberg-garth-cc-1964/is-your-loyalty-programme-really-building-loyalty-why-increasing-emotional-attac-2003.html