The Philolexian Society of Columbia University
Garth Hallberg
Vital
- Full name
- Garth Hallberg
Columbia & the Society
- Columbia
- Class of 1964 (Columbia College)
Works (5)
- 1983 The Radical Potential of Cable Advertising · Journal of Advertising Research
- 1995 All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits · Wiley
- 1999 The Future of Differential Marketing · Journal of Targeting, Measurement and Analysis for Marketing (Henry Stewart Publications)
- 2003 Is Your Loyalty Programme Really Building Loyalty? Why Increasing Emotional Attachment, Not Just Repeat Buying, Is Key to Maximising Programme Success · Journal of Targeting, Measurement and Analysis for Marketing (Springer)
- 2014 Boon Juster: The Reason For Everything · Lexington: Read Day One, 2014
Primary sources
The Foundation's research archive
alumni_1925_1985
pencil dot in left margin; tick and "DON." · Confidence: CERTAIN
Typeset Philolexian roll of officers and members, c. 1962-63, hand-annotated
First Vice President; class year added by hand in blue ink · Confidence: CERTAIN
correspondence
named by Paul Neshamkin as a 1960s Philo who might remember more clearly · Confidence: CERTAIN
columbian_yearbook
First Vice President; handwritten '64 beside office · Confidence: CERTAIN
other_printed (philolexian roll of members 1963-2021)
Garth Ragnar Hallberg · Confidence: CERTAIN
Community-maintained record
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